Public bookmarking boosts your appeal among potential customers with reviews, increases traffic and sales. Bookmarking site notify the user when the URL no longer functions. In a social bookmarking system, users save links to web pages that they want to remember and/or share. Institutions including businesses, libraries, and universities have used directory submission as a way to increase information sharing among members. Instead of searching for a needle in a haystack on a search engine, you get a more refined and relevant source of inspiration.