Building Meaningful Experiences: How 7Cs Communication is Transforming Retail Engagement
The Role of Brand Activation
Brand activation brings a brand to life through activities that spark engagement. Campaigns like pop-up events, interactive workshops, or in-store promotions are designed to connect with audiences on a human level. By emphasizing participation over exposure, brand activation turns passive consumers into active participants, encouraging social sharing, word-of-mouth promotion, and stronger emotional connections.