Case Study: How Thoughtful Survey Design Increased Response Rates by 40%?

Getting people to complete surveys feels like pulling teeth sometimes. You send out hundreds of survey invitations, and what comes back? A handful of responses that barely scratch the surface of what you need. Low survey response rates are one of the biggest headaches for businesses trying to understand their customers better. But the good news is: a simple redesign of your survey can completely change the game. In this case study, we’ll walk through how one company transformed their survey response rates from a disappointing 12% to an impressive 52% and how you can apply these same strategies to your own surveys.