SEO Center of Excellence ideas Heatmap local SEO
Heatmap local SEO is a powerful tool for businesses looking to optimize their online presence in specific geographic locations. A heatmap is a visual representation that shows the intensity of various data points, often used to track user behavior on websites, or more specifically, how users interact with local search results. When it comes to local SEO, heatmaps help businesses understand how search engine users interact with local listings, search results, and maps.