What is SEO
How do you get more potential customers to find out about you and your business? One good way is SEO. SEO stands for search engine optimization. In today’s digital world, as a business owner, one of the most important ways that the right audience finds out about your business is via a simple mobile search. And by search, we mean the service offered by search engines like Google or Bing. If I wanted to buy new glasses, for instance, I would do a quick search on my phone to see where I can find new fashionable frames around me. Typically, Google would then display a number of links on its search results page. I would inevitably click on the one I think is the right solution to my search query. If that first link works, and I find something I really like, I’ll buy it.
This simple example explains how search engines help businesses get found by local potential customers who are looking for the services the businesses offer.
Understanding how SEO works can help you to establish your immediate and long-term goals, define success metrics and partner with the right consultant or agency out of the many SEO agencies in Nigeria. Pulse, a pan-Africa innovative media company offers SEO services across Africa. Having worked with some of the largest brands on the continent in SEO, social media management, video production and marketing, the agency consistently delivers above-average results. If you’re interested in SEO in Africa, Pulse is a good place to start.
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