Kolkata Metro: Branding a City’s Soul

Kolkata Metro's branding journey is akin to capturing the soul of a city, a narrative crafted with the expertise of offline advertising agencies. Beyond being a mode of transit, the metro system becomes a reflection of Kolkata's essence. Every aspect of its branding, from station signage to train interiors, echoes the city's vibrant spirit and cultural heritage. Through strategic design choices and integration of local art, Kolkata Metro not only enhances the commuter experience but also serves as a visual representation of the city's identity. It's a story of how branding transcends aesthetics to become a mirror of a city's soul in motion.