With the continued integration of AI technology with daily life, the ethical aspects of AI become paramount for securing trust among users, brand reputation, and long-lasting success in AI initiatives. Ethical considerations–from combatting bias and discrimination to user privacy, have wide-reaching consequences on how AI is viewed and used. At CaliberFocus, we believe in doing AI responsibly and ethically to maintain a long-lasting positive relationship between the user and the technology. This is why ethics in AI development are crucial and the danger that arises when ethical behavior is relaxed.