Business research is very essential for a company to survive as well as to excel in the market. For the businesses to grow in terms of revenue, market share, and brand value, a proper application of this research is required.It is a process of gathering detailed information on all the areas of business for a research. The business research satisfies both the professional purpose as well as commercial purpose of a company. The research is done for the commercial purpose of using such information to maximize the sales and profit of the business.A company usually conduct this type of research to determine whether it can succeed in a new region, to understand its competitors in a new region, and select a marketing approach for a product. This research can be carried out by following the steps of qualitative research methods or quantitative research methods.